Business Challenge
The brand operated in a highly competitive logistics market where freight and supply chain keywords carried significant CPC pressure.
PPC services were needed to improve conversion performance, reach procurement decision-makers, and reduce cost per qualified lead from generic campaign structures.
Objectives and Success Metrics
Primary goal was to build a scalable paid acquisition system that delivered enterprise-level logistics demand efficiently.
- Increase enterprise enquiries from high-value buyer segments
- Reduce cost per qualified lead to improve scalability
- Target operations and procurement roles more accurately
- Improve lead quality for sales outreach and follow-up
- Strengthen pipeline contribution from paid channels
Enterprise Demand
Efficiency
Lead Quality
Pipeline Impact
Objectives and Success Metrics
Primary goal was to build a scalable paid acquisition system that delivered enterprise-level logistics demand efficiently.
- Increase enterprise enquiries from high-value buyer segments
- Reduce cost per qualified lead to improve scalability
- Target operations and procurement roles more accurately
- Improve lead quality for sales outreach and follow-up
- Strengthen pipeline contribution from paid channels
Enterprise Demand
Efficiency
Lead Quality
Pipeline Impact
Strategic Approach
We focused on intent-led targeting, role-based segmentation, and qualification-driven conversion systems.
Service-specific intent capture
Built campaigns around freight, warehousing, and last-mile needs
Decision-maker targeting
Used LinkedIn role and industry filters to reach procurement heads
Qualification-first conversion flow
Improved lead quality through multi-step forms and remarketing
Implementation Highlights
- Google Search campaigns structured by logistics service clusters
- Keyword strategy aligned with enterprise buyer intent
- LinkedIn Ads targeting operations and procurement decision-makers
- Multi-step lead forms designed to reduce low-quality submissions
- Remarketing built for high-intent site visitor conversion
- Continuous CPL optimization for scalable growth
Implementation Highlights
- Google Search campaigns structured by logistics service clusters
- Keyword strategy aligned with enterprise buyer intent
- LinkedIn Ads targeting operations and procurement decision-makers
- Multi-step lead forms designed to reduce low-quality submissions
- Remarketing built for high-intent site visitor conversion
- Continuous CPL optimization for scalable growth
Challenges and Resolutions
Outcome
Challenge
High competition across freight and logistics keywords
Resolution
Shifted focus to service-specific, intent-led clusters
Result
Improved enterprise enquiry volume
Outcome
Challenge
Low conversion from generic lead forms
Resolution
ntroduced multi-step qualification-based forms
Result
Higher lead relevance for sales outreach
Outcome
Challenge
High CPL limiting campaign scalability
Resolution
Optimized targeting and remarketing efficiency
Result
29% reduction in cost per qualified lead
Results and Business Impact
Why This Worked
The outcome was driven by service-intent targeting, decision-maker segmentation, and qualification systems that aligned paid traffic with enterprise sales needs.
- Enterprise keywords captured higher-value demand
- Role-based targeting improved lead quality
- Remarketing increased conversion efficiency
Talk to a Growth Strategist
Why This Worked
The outcome was driven by service-intent targeting, decision-maker segmentation, and qualification systems that aligned paid traffic with enterprise sales needs.
- Enterprise keywords captured higher-value demand
- Role-based targeting improved lead quality
- Remarketing increased conversion efficiency
Talk to a Growth Strategist