1. What cookies and similar technologies are

Cookies are small files stored on a device. Similar technologies include local storage, tags, pixels, SDKs and identifiers. They can support essential operation, remember choices, measure use and, if activated, support advertising.

2. Categories used on this website

• Strictly necessary — Security, consent records, form operation and other functions required for a service the visitor requests. Always active where genuinely necessary.
• Analytics — Measure visits, page use, conversions, technical performance and aggregated trends, including GA4. Off until consent where required.
• Experience / session analytics — Understand page interactions, heatmaps and session playback, including Microsoft Clarity. Off until consent where required.
• Advertising — Measure or personalise ads, build audiences or support cross-site advertising. Only used if such tags are installed and permitted by your choices.

3. Tools currently identified

Google Tag Manager — Used to manage website tags. Optional-category tags are intended to fire only after the required permission is available.

Google Analytics 4 — Used to measure traffic, engagement and enquiry conversions. Consent Mode defaults optional storage signals to denied until you consent.

Microsoft Clarity — Interaction analytics, heatmaps and session playback. Form fields and sensitive areas are masked, and Clarity loads only after the applicable consent is received.

monday CRM — Receives information only after a visitor chooses to submit a form. It is a business system for the submitted enquiry rather than a general tracking cookie.

First-party consent record — Stores your cookie and privacy choices in the browser so we can honour them on later visits.

4. Cookie details

Exact cookie names, hosts and lifetimes can vary as tags and vendor settings change. We do not publish a static invented inventory. The categories and tools above describe what may be used. Use Cookie Preferences to see and change optional categories at any time. If you need a current technical listing for compliance review, contact contact@brandstoryglobal.com.

5. Managing your choices

Use the “Cookie Preferences” control in the footer to accept, reject or change optional categories. Rejecting optional cookies is as easy as accepting them. Changing a preference stops future optional collection and, where technically possible, clears non-essential first-party cookies already set.

Browser settings can also block or delete cookies, although parts of the website may work differently. Where applicable, the website recognises Global Privacy Control as an opt-out of sale, sharing or targeted advertising.

6. Changes and contact

We may update this Cookie Policy when tools or practices change. For questions, contact contact@brandstoryglobal.com.