Business Challenge
The cybersecurity company faced strong competition for skilled security engineers and analysts in Pune’s talent market. Despite technical credibility, the brand lacked differentiated storytelling to attract high-quality candidates.
Employer branding films were required to communicate culture, innovation, and impact while improving engagement across career touchpoints and recruitment campaigns.
Objectives and Success Metrics
The priority was to strengthen talent positioning and improve qualified applicant conversion across digital recruitment channels.
- Increase engagement on career and recruitment pages
- Improve quality and volume of technical applications
- Strengthen employer positioning in cybersecurity domain
- Enhance video engagement and completion rates
Engagement Growth
Application Quality
Video Performance
Recruitment Efficiency
Objectives and Success Metrics
The priority was to strengthen talent positioning and improve qualified applicant conversion across digital recruitment channels.
- Increase engagement on career and recruitment pages
- Improve quality and volume of technical applications
- Strengthen employer positioning in cybersecurity domain
- Enhance video engagement and completion rates
Engagement Growth
Application Quality
Video Performance
Recruitment Efficiency
Strategic Approach
We focused on authentic storytelling, technical credibility, and distribution alignment with recruitment channels.
Narrative positioning
Crafted film messaging around innovation, culture, and security impact
. Talent-centric storytelling
Featured real teams, engineering environments, and leadership voices
Distribution alignment
Optimized film usage across LinkedIn, career pages, and hiring campaigns
Implementation Highlights
- Concept development aligned with cybersecurity positioning
- Scriptwriting focused on culture, impact, and growth opportunities
- On-location filming in Pune office environment
- Integration of technical team testimonials
- Editing optimized for multi-platform distribution
- Deployment across career portal and LinkedIn recruitment campaigns
Implementation Highlights
- Concept development aligned with cybersecurity positioning
- Scriptwriting focused on culture, impact, and growth opportunities
- On-location filming in Pune office environment
- Integration of technical team testimonials
- Editing optimized for multi-platform distribution
- Deployment across career portal and LinkedIn recruitment campaigns
Challenges and Resolutions
Outcome
Challenge
Difficulty attracting top-tier cybersecurity talent
Resolution
Positioned brand around innovation and real-world impact
Result
47% increase in qualified applications
Outcome
Challenge
Low engagement on career pages
Resolution
: Integrated film into recruitment landing experience
Result
3.2× increase in page engagement
Outcome
Challenge
Weak differentiation in employer messaging
Resolution
Highlighted authentic team culture and security expertise
Result
62% video completion rate
Results and Business Impact
Why This Worked
Performance improved because employer positioning was aligned with technical credibility and authentic workplace storytelling.
- Culture narrative built around cybersecurity impact
- Distribution integrated into recruitment funnels
- Video optimized for engagement across professional platforms
Talk to a Growth Strategist
Why This Worked
Performance improved because employer positioning was aligned with technical credibility and authentic workplace storytelling.
- Culture narrative built around cybersecurity impact
- Distribution integrated into recruitment funnels
- Video optimized for engagement across professional platforms
Talk to a Growth Strategist