Business Challenge
The media and entertainment firm operated across India and New York but struggled to communicate a unified employer narrative. Creative, production, and strategy professionals lacked clarity on growth opportunities and cross-market exposure.
Employer branding films were required to articulate culture, international collaboration, and creative ambition while improving application quality across competitive talent markets.
Objectives and Success Metrics
The focus was to strengthen employer positioning across two global markets and improve engagement among creative and production talent.
- Increase engagement across career and recruitment pages
- Improve quality of creative and strategy applications
- Strengthen employer positioning across India and New York
- Enhance video engagement across digital recruitment channels
Engagement Growth
Application Quality
Video Performance
Recruitment Efficiency
Objectives and Success Metrics
The focus was to strengthen employer positioning across two global markets and improve engagement among creative and production talent.
- Increase engagement across career and recruitment pages
- Improve quality of creative and strategy applications
- Strengthen employer positioning across India and New York
- Enhance video engagement across digital recruitment channels
Engagement Growth
Application Quality
Video Performance
Recruitment Efficiency
Strategic Approach
We crafted a narrative-driven film highlighting cross-border collaboration, creative excellence, and career mobility.
Cross-market storytelling
Showcased India–NY collaboration and global production workflows
Culture articulation
Captured team environments, leadership vision, and creative processes
Multi-channel deployment
Optimized film usage across LinkedIn, hiring portals, and internal branding
Implementation Highlights
- Concept development aligned with global creative positioning
- Scriptwriting centered on cross-border collaboration and impact
- Filming across India and New York teams
- Integration of leadership and creative team testimonials
- Editing optimized for short-form and long-form distribution
- Deployment across recruitment campaigns and employer channels
Implementation Highlights
- Concept development aligned with global creative positioning
- Scriptwriting centered on cross-border collaboration and impact
- Filming across India and New York teams
- Integration of leadership and creative team testimonials
- Editing optimized for short-form and long-form distribution
- Deployment across recruitment campaigns and employer channels
Challenges and Resolutions
Outcome
Challenge
Fragmented employer perception across markets
Resolution
Built unified cross-border brand narrative
Result
44% increase in qualified creative applications
Outcome
Challenge
Low engagement from high-quality candidates
Resolution
Integrated film into career and recruitment funnels
Result
2.9× increase in page engagement
Outcome
Challenge
Difficulty differentiating from other media firms
Resolution
Highlighted global exposure and creative scale
Result
68% video completion rate
Results and Business Impact
Why This Worked
Impact was driven by positioning the brand around cross-border collaboration and creative scale rather than generic workplace messaging.
- Global workflow showcased through authentic storytelling
- Distribution integrated into recruitment funnels
- Video optimized for engagement across professional platforms
- Creative culture highlighted with leadership narratives
- Film integrated into recruitment acquisition channels
Talk to a Growth Strategist
Why This Worked
Impact was driven by positioning the brand around cross-border collaboration and creative scale rather than generic workplace messaging.
- Global workflow showcased through authentic storytelling
- Distribution integrated into recruitment funnels
- Video optimized for engagement across professional platforms
- Creative culture highlighted with leadership narratives
- Film integrated into recruitment acquisition channels
Talk to a Growth Strategist